The people who'll do the work.

Adam has spent more than eight years building outbound sales systems for B2B software companies, most recently running RevOps for fast-growing tech teams. He started Peak to give early-stage companies the pipeline engine they usually can’t build in-house, and he still oversees the technical strategy for every client himself.

Leo has run paid and lifecycle for B2B teams in North America, from first test budgets to seven-figure annual spend. He judges every campaign by the meetings it books, not the clicks it buys, and he’ll happily tell you which channels to switch off.

Oz has built content programmes for developer-tools and fintech startups, growing organic search into a top-three pipeline source more than once. She writes for the buyer who’s doing their homework at 11pm, and she’s allergic to content that exists only to rank.