Summit · Fractional CMO
A fractional CMO who brings the team.
Senior marketing leadership for B2B startups, plus the specialists to run every channel. One plan, one team, measured in pipeline. Month to month after the first sprint.
Talk to us →The gap
Strategy without hands. Hands without strategy.
Most startups that outgrow founder-led sales end up with half a marketing function. A fractional CMO writes a good plan, then there's nobody to run it. Or an agency runs ads, but nobody owns the pipeline number. Summit closes that gap: the person who sets the plan leads the people who do the work.
What's included
Leadership and execution, in one team.
Marketing leadership
A senior marketer who owns the plan, the budget and the numbers, and sits in your leadership meetings.
The team to execute
Content, paid, outbound, lifecycle and RevOps specialists working to one plan. No vendors to manage.
Board-ready reporting
One pipeline view your board and sales team both trust: meetings, SQLs, pipeline value and cost per opportunity.
Hiring support
Help writing the role, interviewing and onboarding your in-house marketers, then a clean handover.
Your options
Hire, agency, fractional CMO, or Summit?
Each option works for some teams. Here's the honest trade-off.
| Senior hire | Channel agency | Fractional CMO alone | Peak Summit | |
|---|---|---|---|---|
| Who sets the strategy | Your hire | Often you | The fractional CMO | Your Peak lead |
| Who does the work | Your hire, plus freelancers | The agency, in its channel | You still need people | Our specialists |
| Time to start | Months of hiring | Weeks | Weeks | Weeks |
| Channels covered | One or two, well | Usually one | Planned, not run | All, run as one plan |
| Commitment | Salary, equity, notice | Often a long retainer | Monthly | Month to month after the first sprint |
Is it right for you?
Summit fits if…
- You’re seed to Series B and founder-led sales has stopped scaling
- Your board wants a pipeline number you can stand behind
- You have one or two marketers who need senior direction
- You want marketing leadership before you hire a full-time VP
FAQ
Questions we get asked
What does a fractional CMO do at a startup?
A fractional CMO is a senior marketing leader who works part-time across a few companies. At a startup they set positioning and the go-to-market plan, decide where budget goes, report pipeline to the founders and board, and lead whoever does the marketing work. With Peak, that last part is our team.
Fractional CMO or agency: which does a startup need?
Usually both, and that’s the problem. A fractional CMO on their own gives you a plan but nobody to run it. An agency on its own runs a channel but rarely owns the strategy or the pipeline number. Summit puts the leadership and the execution in one team, so the plan and the work never drift apart.
When should a startup hire a full-time CMO instead?
When marketing is a big enough team that it needs a full-time leader, and you know what that leader should look like. A fractional CMO helps you get there: we build the engine, learn what works, and help you hire the right person to take it over.
How much time does the fractional CMO spend with us?
Enough to lead, not just advise. We size it to your stage on the intro call, then put it in a scoped plan before we start: how much time, how often we meet, and how we report pipeline to your leadership team.
Will you replace our current marketer?
No. If you have a marketer, we make them more effective: senior direction, specialists to hand work to, and a clear plan. If you don’t, we can help you hire one when the time is right.
How does Summit start?
Like every engagement, with a scoped plan. If your positioning and tracking aren’t solid yet, we start with Base Camp, our go-to-market strategy sprint. After the first sprint it runs month to month.
Get in touch
Ready to climb?
Tell us your stage and what your board is asking for. We'll reply by email with how we'd approach it.
Prefer email? response@peakdemandgen.com
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