Base Camp · GTM strategy sprint
Your go-to-market strategy, in four weeks.
A fixed-scope sprint for B2B startups ready to grow past founder-led sales. You leave with your ICP, positioning, messaging, a working CRM and a 90-day plan, and the first fixes live.
Talk to us →What you get
Everything your channels depend on.
Ads, content and outbound all fail the same way when the foundation is missing: wrong buyers, fuzzy message, no way to see what turned into pipeline. Base Camp builds that foundation first.
ICP and positioning
Who buys, who doesn’t, and why you win. Built from interviews with your best customers and your deal history, not a workshop guess.
Messaging framework
The words for your site, decks, ads and outbound, written for each person on the buying committee.
Website conversion fixes
The changes that stop good visitors leaving: clearer headline, proof, calls to action and forms.
CRM and tracking set up
Lifecycle stages, sources and attribution in your CRM, so every channel after this can be measured in pipeline.
90-day GTM plan
Which channels to run first, what to ship each week, the budget it needs and the pipeline targets to hold it to.
How the sprint runs
Four steps, about a week each.
- Week 1
Map
Customer interviews, a review of your won and lost deals, and an audit of where pipeline comes from today. The first tracking and website fixes ship this week.
- Week 2
Message
Positioning and messaging drafted from what buyers told us, then tested with real prospects before it goes anywhere.
- Week 3
Machine
Website changes and CRM set-up go live. Channel plans take shape: which to start, which to skip, and why.
- Week 4
Measure
Your 90-day plan, a pipeline baseline and the reporting to track it. A walkthrough with your team, and everything handed over.
From your side
What we need from you.
- Intros to a handful of customers (we run the interviews)
- Access to your CRM, analytics and website
- A few hours of founder time across the sprint
- One person on your side who can make decisions quickly
FAQ
Questions we get asked
What is a go-to-market strategy?
A go-to-market strategy is the plan for how you reach and win customers: who you sell to, what you say to them, which channels you use to reach them, and how you measure whether it’s working. For a B2B startup, it’s what turns founder-led sales into a pipeline other people can run.
How long does a go-to-market strategy take to build?
Base Camp takes 3–4 weeks, depending on how much research you already have and how quickly we can reach your customers. You see shipped work in week one, not a long discovery phase.
Do we have to keep working with you afterwards?
No. The plan, the messaging and the CRM set-up are yours. Some teams run the plan themselves. Others carry on with The Ascent, where we run the channels month to month.
We already have positioning. Do we still need Base Camp?
Maybe not all of it. Tell us what you have on the intro call. If your positioning holds up with buyers, we scope Base Camp around the gaps, usually tracking and the 90-day plan.
Who is Base Camp for?
B2B startups from seed to Series B with paying customers and some founder-led sales, but no repeatable way to create pipeline yet. It isn’t a fit for pre-product companies.
Get in touch
Ready to climb?
Tell us where you are today and we'll reply with how we'd scope your Base Camp sprint.
Prefer email? response@peakdemandgen.com
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